This Decade we clearly see how Marketing & Selling transformed into one era to another era. Traditional Marketing converted to digital Marketing. traditional Selling Converted to Online selling. this huge transformation is effected to people in different ways.
Here I’m going to discuss one side of this. The winners of this Online Selling & Marketing.
1. What is online Selling
2. What are the resources to do this
3.How to measure your success.
What is online Selling
Online selling is to meet buyers & sellers to perform common goal. Buyers idea will be buying something & seller idea will be selling something. the place that people meet is the market place. here the difference is this market place built on cyberspace. No one physically knows each other. no one can physically feel the product or services. all the things depend on the credibility of the buyer & seller. If the Seller has more credibility about selling some certain product buyer will trust him and buy products from him. this credibility built in the previous sales that done buy seller & the feedback from buyers.
What are the resources to do this
Mainly, World famous online Selling Platforms are eBay, Amazon & AliExpress. Those markets work differently based on geographically.
eBay – USA, Europe, the Middle East & Asia Pacific
Amazon – USA & UK- Europe
AliExpress – China & Asia
How to measure your success.
Measuring success is very important to any kind of organization. In the online selling sector, you need to calculate Product cost, holding Cost, Shipping & transportation cost and other related costs. then need to add the profit to the selling price.
Selling Price=Product cost+Shipping Cost+Other Costs+Profit
Digitally Google Analytics is ideal for Measure online business success. From Google analytics can analyse the following things
- Web Site Seasons – How many times visits the web site or page
- Users – How many users visit page or site
- Clicks – How many uses click a certain product
- Conversions – How Many Conversions/Sale happened
- Revenue – Revenue of the conversion
- addition to that Users location, device, channels & many more business-related things can analyse and can get real business decisions.